Walter Thompson team he had worked with for 13 years and followed Pepsi. In Quebec, the account went with PNMD Communications, BBDO’s Montreal branch. This year, Pepsi Canada changed advertising agencies to consolidate all its activities with BBDO.
Pepsi man commercials movie#
He made a movie and eventually became the co-star and writer of one of the most popular sitcoms in the history of Quebec television, “La P’tite Vie,” with audiences as large as 4.1 million-in a province of 7.3 million people. At the same time, Meunier’s popularity climbed quickly. “The hunting season has always attracted a lot of people, a lot of ducks and a lot of Pepsi,” said the character in his typical absurd fashion-and the province loved it.Īccording to Pepsi, sales soared in 19 and continued to grow steadily afterward. In another ad, he played a hunter hiding in the bush with a pathetically camouflaged Pepsi bottle. Meunier was shown, for instance, taking a shower in his hockey uniform and talking to his Pepsi can.
Pepsi man commercials tv#
So while the rest of the continent watched Michael Jackson and Pepsi talk about the “choice of a new generation,” Quebeckers started seeing strange things on their TV sets, like ads featuring a bizarre ice hockey player who could not pronounce “Pepsi” properly. headquarters quickly gave its green light.
“Toronto’s decision to switch to indigenous Quebec campaigns was seen as a risk, but it was grounded in good research,” Mowbray says. Meunier would not only be the main actor, but also the writer. The agency suggested using humor and recommended a young and upcoming comedian, Claude Meunier, a specialist in absurd caricatures drawn from stereotypical Quebecois characters.
Walter Thompson, to find a local spokesman who would fit in with the young and “new generation” approach of Pepsi’s global strategy. Confronted with this dismal situation, Toronto-based Pepsi Canada asked its agency in Quebec at the time, the Montreal branch of J.
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